Privacy Policy

1. Information We Collect

We collect the following personal information to provide and improve our services:

• Personal Identifiers: Name, email address, phone number, postal address.
• Payment Information: Processed securely via our payment provider. Card numbers, CVVs and expiry dates are handled by that provider rather than stored on our own servers.
• Device & Usage Data: IP address, browser type, operating system, location data, and click activity.
• Tracking Data: Cookies, pixels, and similar technologies integrated with Meta/Facebook, CRM tools, and automation workflows.
• Communications: Messages, inquiries, and correspondence with us.

2. How We Collect Your Information

Your data is collected via:

• Website forms and booking widgets.
• Integration with CRM and email marketing platforms.
• Meta/Facebook Pixel and other tracking technologies.
• Our secure payment gateway, for deposit and service transactions.

3. Purpose of Data Collection and Use

We use your information to:

• Manage appointments, service bookings, and deposit processing.
• Send marketing and promotional communications, with your consent and with an unsubscribe option in every message.
• Analyze website traffic and user behavior to improve our offerings.
• Comply with legal obligations and prevent fraud.
• Personalize your experience and customer service.

4. Data Sharing and Disclosure

We may disclose personal information to:

• Payment providers: For secure in-salon checkouts and deposit processing.
• Service providers: Booking, CRM, email delivery, hosting, and automation integrations used to run the business.
• Analytics and advertising providers: Including tools from parties like Google and Meta, used to measure and improve our marketing.
• Legal authorities: If required by law.

We do not sell or rent your personal information to third parties.

Some of these providers are located overseas, including in the United States. We take reasonable steps to ensure overseas recipients handle your information consistently with the Australian Privacy Principles.

5. Data Storage and Security

All personal data and booking history are stored securely on enterprise-grade infrastructure, managed via our custom Go API. This data is protected by advanced security measures including encryption, strict access controls, and regular audits. We take all reasonable, industry-standard steps to safeguard your data from unauthorized access or disclosure.

6. Your Rights

You have the right to:

• Request access to your personal information.
• Request correction or deletion of your data.
• Opt-out of marketing communications at any time.
• Withdraw consent where processing is based on your consent.

To exercise these rights, please contact us in writing at admin@dataforgeai.com.au. We will respond within a reasonable timeframe in accordance with the Australian Privacy Act 1988.

7. Cookies and Tracking Technologies

We use tracking pixels (e.g., Meta Pixel) to measure and optimize our marketing efforts. Cookies are used to improve website functionality and user experience.

You can manage or disable cookies via your browser settings; however, some features of our website may not function properly if cookies are disabled.

8. Children's Privacy

Our services are intended for individuals aged 18 and over. We do not knowingly collect personal information from children under 18. If you believe we have collected data from a minor, please contact us immediately.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our technology or operations. We encourage you to review it regularly. Continued use of our services after changes constitutes your acceptance of the updated policy.